Content Strategy & Editorial Direction San Francisco Bay Area
Lena Valenty
Writer · Editor · Content Strategist
The Lead

I build editorial
functions.

Voice, standards, and the operating systems that hold them — from long-form narrative to launch messaging, built for technical companies with skeptical readers.

The
House
Style
Leverage synergies to optimize engagement.  “Say what you mean to the people who need to hear it.”
— Every line passes a human before it ships.

The Contents

Selected Work
01
Feature · Product Narrative
The script that played in Jensen Huang's keynote
Wrote the full script for Hitachi iQ Time Machine, a time-aware retrieval system built on NVIDIA Blackwell GPUs. The video was used in Jensen Huang's Computex keynote.
Read
02
Feature · Messaging Architecture
The Campaign Messaging System
A three-tier messaging architecture for Hitachi Vantara — connecting industry POV to sales reality, then turning corporate copy into campaigns with real personality.
Read
03
Feature · Information Architecture
A Global Content Ecosystem from Zero
Thermo Fisher's first patient-facing platform — a three-site ecosystem for patients, clinicians, and lab buyers across four regions, sequenced to win stakeholder buy-in.
Read
04
Feature · Service Model & Governance
The System That Decides What Deserves a Point of View
A tiered service model for Hitachi Vantara's Writing Studio — with capacity written into the model, an intake that forces the case to be made, and a bar for what recognition is worth amplifying.
Read
05
Feature · Content Strategy & Information Architecture
Where the Narrative Actually Lives
A new information architecture for hitachivantara.com — giving the company’s thought leadership framework a canonical home and building it to be found by AI answer engines.
Read
06
Feature · Thought Leadership & Category POV
Planting Seeds for Demand
A thought leadership framework for a global data-infrastructure company — themes laddered to one ambition, message houses built on proof, and the demand-creation argument that earns the work its own budget.
Read
07
Feature · Data Analytics & Demand Intelligence
Conclusions Follow the Findings
Leading the initiative to make data the default input to decisions — a demand-intelligence discovery that put method before findings and reframed the site from brochure to demand engine.
Read
08
Feature · Editorial Platform Build
The .nxt Series for HPE
Managing editor of HPE's digital transformation thought leadership series — industry reports, the publishing platform and site, an ongoing blog, and the editorial strategy governing all of it.
Read

Further reading

Columns & Bylines
Reported features and interviews, drawn from my own reporting with the teams behind major brand and technology programs.
Some work published as Lena Hewitt.
Editor's Note
On craft and conscience.

Writer, editor, and content strategist with 19 years across editorial publishing, agencies, startups, and the enterprise — I care about the craft of words and the systems that protect it.

From immunodiagnostics and crypto to data storage and cross-border transactions — the subject changes; the job doesn’t.

Signature
Zero-to-One Builds
Signature
Brand Voice & Style Guides
Signature
Thought Leadership Systems
Signature
AI-Assisted Content Systems

Not a wish list — the work I've actually done, in-house and for agency clients, from Fortune 500 programs to blogs and sites launched from nothing.

Strategy & Systems
Editorial Standards for AI AI-Assisted Content Systems Zero-to-One Builds Thought Leadership Brand Voice & Style Guides Content Strategy
Editorial Craft
Developmental Editing Line & Copy Editing Long-form Writing UX Copywriting
Direction & Leadership
Editorial Direction Creative Direction Resourcing & Forecasting Talent Development
The Galley
In progress
The wiki that writes itself

An LLM wiki, built with Claude Code — a git repo of markdown files the agent reads, writes, and maintains, where knowledge gets compiled once instead of re-derived every time you ask. Obsidian sits on top as the reader: wiki-link navigation and a graph view that shows whether the thing is actually connecting. I heard the pattern described in a session led by Rashim Mogha, Global Head of AI Innovation and Training Ops at NVIDIA and recognized it as an editorial problem wearing engineering clothes.

Mine covers the craft layer: voice construction, structural patterns, interview technique, post-mortems on pieces that worked and pieces that didn't. The premise is that a brief shouldn't start from zero.

How it's built
Sources
Raw material. Never edited.
The wiki
Agent writes. I read.
The schema
The rules. Mine.
Push back. If a source is weak, or a pattern I claim isn't supported by the pieces in sources, say so. A wiki that agrees with everything I put into it is worth nothing.

The pattern proves itself when the wiki answers something that isn’t in any single source, because the answer lives in the relationships between pages. The failure mode is the opposite: pages that summarize instead of concluding — note-taking wearing a wiki’s clothes.

Most people using AI for writing craft a better prompt. This builds the substrate the model works from — closer to what an editor actually does.

The Record

Experience
Mar 2025 — Present
Head of Writing Studio · Hitachi Vantara
Built the Writing Studio from the ground up — editorial standards, voice, and the tiered operating system that governs how a global marketing organization gets writing support. Hold the pen on the corporate narrative and category point of view, publishing a company POV roughly monthly against external clocks: partner announcements, GigaOm and Forrester reports, industry recognition. Founding member of the company's AI Council.
Oct 2024 — Mar 2025
Contract Editorial · Cannonball Creative
Contract editorial work for Visa on cross-border payment infrastructure.
Aug 2023 — Aug 2024
Marketing Director, Life Sciences · PatientPoint
Led content marketing for top-10 pharma. Launched 5 integrated campaigns generating 2.5M impressions and built an executive thought-leadership program.
Jan 2023 — Jun 2023
Senior Content Marketing Manager · Vivian Health
Directed content strategy through a post-COVID pivot. Launched the data-driven Wage Trends newsletter, beating subscription goals by 75%.
Aug 2018 — Jan 2023
Content Marketing Manager · Thermo Fisher
Led global content strategy and built the first patient-facing platform — repeated the rebuild for drug manufacturing, then was recruited by other business units to do the same for theirs. Drove a WordPress→AEM migration that cut page count 90% while improving engagement.
Jan 2016 — Aug 2018
Executive Editor · gyro (now Merkle)
Led a five-person content team. Managing editor of HPE's digital transformation thought leadership series. Clients included Roche, Abbott, Tyco, Knauf, John Deere, ADP.
May 2007 — Dec 2015
Managing Editor · Exhibitor Media Group
Led editorial direction for a monthly international trade publication — production, writing staff, calendar, and quality standards.
The Correspondence

Bring me into the loop.

LinkedIn → lenavalenty@gmail.com Resume (PDF)
© 2026 Lena Valenty Editorial craft, kept human