Content Strategy & Editorial Direction San Francisco Bay Area
Lena Valenty
Writer · Editor · Content Strategist
The Lead

Editorial craft,
kept human.

I help teams write with clarity and conscience — building the voice, systems, and editorial judgment that keep content trustworthy as AI moves into every part of the workflow.

The
House
Style
Leverage synergies to optimize engagement.  “Say what you mean to the people who need to hear it.”
— Every line passes a human before it ships.

The Contents

Selected Work
01
Feature · Messaging Architecture
The FY26 Campaign Messaging System
A three-tier messaging architecture for Hitachi Vantara — connecting industry POV to sales reality, then turning corporate copy into campaigns with real personality.
Read →
02
Feature · AI-Assisted Content Systems
A Self-Compiling Messaging Knowledge Base
An AI-maintained institutional-memory layer for Marketing — designed to work within real enterprise tool constraints, with human review as the load-bearing discipline.
Read →
03
Feature · Information Architecture
A Global Content Ecosystem from Zero
Thermo Fisher's first patient-facing platform — a three-site ecosystem for patients, clinicians, and lab buyers across four regions, sequenced to win stakeholder buy-in.
Read →
04
Feature · Service Model & Governance
The System That Decides What Deserves a Point of View
A tiered service model for Hitachi Vantara's Writing Studio — with capacity written into the model, an intake that forces the case to be made, and a bar for what recognition is worth amplifying.
Read →
05
Feature · Thought Leadership & Category POV
Planting Seeds for Demand
The FY26 thought leadership framework for a global data-infrastructure company — three themes laddered to one ambition, message houses with proof, and the demand-creation argument that earns Tier 1 its own budget.
Read →
06
Feature · Data Analytics & Demand Intelligence
Conclusions Follow the Findings
Leading the initiative to make data the default input to decisions — a demand-intelligence discovery that diagnosed the funnel, found where conversion leaks, and reframed the site from brochure to demand engine.
Read →

Further reading

Columns & Bylines
Published · Editorial
EXHIBITOR Bylines
Published trade articles on event and experiential marketing. →
Essay · Point of View
On AI and Writing
An editor's perspective on AI as a thinking partner — not a replacement. →
Long-form · Thought Leadership
Citizen.nxt
A 59-page research-backed report for HPE on how digital citizens are reshaping government. →
Editor's Note
On craft, conscience, and the human edit.

Writer, editor, and content strategist with more than ten years across editorial publishing, agencies, startups, and the enterprise — I care about the craft of words and the systems that protect it.

As AI reshapes how content gets made, I work on the standards, guardrails, and editorial judgment that keep it honest — so the machine assists the writer instead of replacing the thinking.

Signature
Zero-to-One Builds
Signature
Brand Voice & Style Guides
Signature
Thought Leadership Systems
Signature
AI-Assisted Content Systems

Not a wish list — the work I've actually done, in-house and for agency clients, from Fortune 500 programs to blogs and sites launched from nothing.

Strategy & Systems
Zero-to-One Builds Content Strategy Brand Voice Guidelines Editorial Style Guides Thought Leadership Journey Mapping CTA Mapping Low-fi Wireframing Editorial Calendar AI-Assisted Content Systems Editorial Standards for AI
Editorial Craft
Long-form Writing Short-form Writing Developmental Editing Line & Copy Editing Proofreading UX Copywriting Video Scripting Webinar Scripting Social Copy
Direction & Leadership
Creative Direction Editorial Direction Project Planning & PM Resourcing & Forecasting Talent Development

The Record

Experience
Mar 2025 — Present
Head of Writing Studio · Hitachi Vantara
Built the Writing Studio from the ground up — editorial standards and scalable content systems that turn complex technical topics into audience-centered narratives across the journey. Founding member of the company's AI Council.
Aug 2023 — Aug 2024
Marketing Director, Life Sciences · PatientPoint
Led content marketing for top-10 pharma. Launched 5 integrated campaigns generating 2.5M impressions and built an executive thought-leadership program.
Jan 2023 — Jun 2023
Senior Content Marketing Manager · Vivian Health
Directed content strategy through a post-COVID pivot. Launched the data-driven Wage Trends newsletter, beating subscription goals by 75%.
Aug 2018 — Jan 2023
Content Marketing Manager · Thermo Fisher
Led global content strategy and the first patient-facing platform. Drove a WordPress→AEM migration that cut page count 90% while improving engagement.
Jan 2016 — Aug 2018
Executive Editor · gyro (now Merkle)
Led a five-person team on integrated campaigns for Fortune 500 clients — Roche, HPE, Abbott, Tyco, Knauf, John Deere, ADP.
May 2007 — Dec 2015
Managing Editor · Exhibitor Media Group
Led editorial direction for a monthly international trade publication — production, writing staff, calendar, and quality standards.
The Correspondence

Bring me into the loop.

LinkedIn → lenavalenty@gmail.com
© 2026 Lena Valenty Human-led · Machine-assisted