RESUME

Write and edit content for Fortune 500 clients in life sciences and fintech to fuel marketing campaigns for brand awareness, thought leadership, and email nurture.

Led content marketing transformation for PatientPoint, a 35-year leader in point-of-care marketing, applying journalistic storytelling principles to build comprehensive engagement strategies.

Key Achievements:

• Developed and delivered C-suite presentations and executive communications for quarterly business reviews and stakeholder updates

• Spearheaded development of comprehensive content playbooks and frameworks, establishing new standards for campaign execution

• Created thought leadership program including executive ghostwriting, industry trend analysis, and subject matter expert content

• Launched 5 integrated campaigns generating 2.5M impressions, 1,000+ click-throughs, and 800 form fills

• Built and managed multi-channel strategy including sales enablement, thought leadership, paid/organic social, paid media, and email nurture programs

Directed content strategy for Vivian Health, a healthcare jobs marketplace, leveraging data journalism techniques to create compelling narratives for multiple stakeholder audiences.

Key Achievements:

• Developed and executed thought leadership strategy during critical post-COVID market pivot, including executive bylines and industry insight reports

• Launched data-driven Wage Trends newsletter featuring executive insights, exceeding subscription goals by 75%

• Established editorial and brand guidelines blogs and thought leadership content

• Partnered with UX research team to align content strategy and product with user needs

Led global content strategy and execution for Thermo Fisher, a Fortune 500 life sciences leader, managing both in-house and freelance content teams while maintaining editorial excellence.

Key Achievements:

Led digital transformation initiative including migration from WordPress to Adobe Experience Manager, reducing technical debt and page count by 90% while improving engagement.

• Architected multi-channel content distribution strategy spanning web, mobile, email, and social platforms

• Created innovative resource hub with personalized content paths, increasing user engagement by 10%

• Launched regional digital presence in China market, including localized channel strategy and platform selection

• Established global content governance framework ensuring consistency across channels and regions (APAC, EMEA, Americas)

Led gyro's five-member content team developing integrated marketing campaigns for clients including Roche, Hewlett-Packard Enterprise, Hewlett-Packard Inc., John Deere, and ADP.

Key Achievements:

• Managed end-to-end content development across all formats: whitepapers, technical documentation, digital campaigns, thought leadership, email nurture

• Established content workflows and governance processes

• Led content strategy workshops focusing on persona development and user journey mapping

• Applied editorial best practices to elevate content quality across all deliverables

• Created narrative frameworks to align content with user needs and business objectives

Led editorial direction and content strategy for EXHIBITOR magazine, managing production while supervising writing staff of a monthly international trade publication focusing on exhibit and event marketing.

Key Achievements:

• Directed all aspects of monthly magazine production from content planning to final delivery of print publication

• Developed and maintained editorial calendar aligned with industry trends and reader interests

• Managed team of writers and columnists, providing mentorship and maintaining high editorial standards

• Created custom style guides and editorial processes to ensure consistent quality

Managed editorial operations for multiple publications for Tiger Oak Media, leading content strategy and team development.

Key Achievements:

• Oversaw content development and production for multiple monthly publications

• Established editorial workflows and quality control processes

• Mentored junior writers and editors

• Developed content strategies aligned with business objectives and reader needs